A Few Words About Us

Haier Group

Haier is the world's leading home appliance provider. Its mission is to create innovative products according to the demands of its customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange and focuses on driving innovation in smart home technologies.

  Mission

   Haier is committed to constantly innovating and improving its products to make consumers’ lives simpler and easier, increasingly bringing corporate knowledge and efforts to bear in the joint effort to create a perfect world